MTMP— A NATIONAL LEGAL CONFERENCE
Embark Agency and Ballpoint Communications Group, two Pensacola marketing and creative agencies, continued their close association with Mass Torts Made Perfect, the biannual Las Vegas conferences that are the largest gatherings of plaintiff mass tort attorneys in the world, with over 1,000 participants from 440+ law firms at each event. For a fresh approach and a creative rebrand, MTMP turned to Embark for new design themes for the Fall 2016 conference. Embark’s creative work is reflected in:
- Brand Guide and Logo – A new brand style guide was created with a stunning new color palette, font families, and a revise of the MTMP logo.
- Print Pieces – The updated print pieces included new attendee collateral, case updates, event schedules, and information on case referrals. The newly designed Brochure Mailers were also sent out in a different format for the Fall Seminar, making a spike in registration – first time in years from a print piece.
- MTMP Website – A complete overhaul of the site was developed alongside of Martin Levin. Many improvements to the website were made, including compelling and updated imagery and refreshed calls to action which drove increased conversion and registration prior to the conference.
- MTMP Mobile Application – Embark created an app that allowed attendees, speakers, vendors, and staff to stay connected. This platform provided live event information updates direct to phones and tablets. The app also included the event agenda, speaker bios, case info, hotel floor plans and vendor information. In addition, it also provided MTMP with another sponsorship opportunity to provide additional conference revenue.
- Environmental Branding Assets - The conference’s new rebranded image was reflected on new banners, digital media, and other event assets.
- Brand Video for Event Launch - Embark created a sizzle video for the opening session of MTMP to engage attendee’s attention. Ball worked closely with the video production teams from Embark and the LP law firm.
Could Your Company Benefit from Embark’s Creative Services?
Does your company hold conferences and training events? Embark Agency may offer the creative rebrand you need to increase interest in and drive registration to your events. Contact us to discuss how we can help.