StandiT Kickstarter Video Production
Two world-class inventors and innovators with a storied history of other inventions, Sebastien Cotton, Ph.D., and Colton Black, had a product idea for a new way to transform any desk or wood top into a sit/stand desk that raises or lowers on command — StandiT. Backed by an influential set of investors, Dr. Cotton and Mr. Black decided to implement a Kickstarter project for additional funding and sales.
The inventors were familiar with other work produced by the Ballpoint Network and needed a company that could deliver a quality product that met strict budget and time constraints. Enter Embark Agency’s video production services.
Embark needed to turn StandiT’s vision into a reality and create a video that demonstrated something tangible, functional and complete. The project was time-sensitive, as the marketing had to be ready for the holiday sales season.
Shane Mapoles and the Embark Agency team created and produced the ADDY-award winning video:
The inventor’s expectations were exceeded with Dr. Cotton noting, “Working with the team at Ballpoint was an amazing experience. They have been very efficient in fulfilling all our requests and kept us informed on a regular basis. They got the job done in time and the result exceeded our expectations. This is the beginning of a long lasting business relationship!”
StandiT Kickstarter Earned Back the Cost of the Videos Within 6 Hours
The video was a great success and led to the StandiT Kickstarter project earning back the cost of the videos within six hours of launch. The project also reached the original goal within the first week of launch.
During the first StandiT launch, they earned nearly $35,000 in pledged purchases with 99 backers.
Want to Know More about Embark Agency’s Video Production Services?
Embark produces a quality product that exceeds client’s expectations — without the headache. With a 15-year proven track record and numerous ADDY-award winning videos, Embark Agency is the place to go when you want something done right, the first time.