Why Hire a Video Brochure Agency?

Posted by Embark Agency on Mar 30, 2017 5:00:00 PM

The deal-closing marketing product proven to produce measurable results and higher ROIs.  

Even with the proven success of the video brochure, this fairly new marketing medium is often met with hesitancy and skepticism or trepidation — as a number of other groundbreaking products were at their inception.

One reason for this hesitancy to adopt is the tendency for company owners and marketing directors to assume they don’t have the budget to support a video brochure campaign. It can also seem daunting to manage a video brochure campaign for its duration and beyond — especially when experience in this space is limited. That's where Embark Agency can help.

Embark specializes in all elements of a video brochure campaign — from ensuring your company receives the best possible products and pricing, to maximizing the valuable time of your subject matter experts (SMEs), and getting your product directly into the hands of your targets. There are multiple benefits of hiring a creative agency that specializes in video brochure production and management including the experience to ensure it’s done right the first time, with no headaches. Read on to learn more about how Embark Agency can help.

Why Your Company Should Consider Hiring a Video Brochure Agency:
    1. Project management and coordination - This includes the coordination of content and with your internal team and on-screen talent to produce the video brochure components in an efficient manner. Embark organizes conference calls and meetings, provides educational information on how to prepare for your internal teams various sections of the video brochure content, and manages the video production and pre-production in coordination with your SMEs.

    2. Fast-tracking of the process - Embark provides proven methods, templates, and technology to organize your time effectively and expedite the process with respect to your busy schedule and deadlines.

    3. Core themes and messaging - Our creative agency drills-down to the main messages of the product or service your company offers, and the story behind it.  Embark schedules scripting workshops and provides recommendations on proven storytelling communication methods in video brochure. We produce recurring themes of messaging to create continuity of presenters to ensure your SMEs are represented in their best light.  In addition, our content specialists develop clear CTAs, intros, and outros.

    4. Experience and proven success in print and video production -  More often than not, companies do not have the needed competencies in-house, and experience matters. If that’s the case, Embark can provide all phases of video production and consult on content. We have experience in print and award-winning video production, with a growing client base and tremendous measurable results.

    5. Quality control of your content and video - We know what captures attention and what incentivises. Embark edits, proofs, and ensures a smooth process that’s hassle-free. We supply proven techniques for editing and branding your videos to ensure it matches the esthetic of the print portion of the brochure.

    6. Consulting on renting, purchasing, or hiring video production resources - Whether you have an in-house video team, want to outsource this creative, or purchase your own equipment, Embark’s video production team will provide you with best practices and guide you on the best and most resourceful option for your company.

    7. Full-circle management of your video brochure campaign - It’s not good enough to just create the brochure — the rollout of this investment is just as vital to the product’s overall success as the brochure itself. Embark provides product uses and selling training to your internal team to allow for maximum ROI.

If you’re ready for a free consultation on how to best use this product for branding, education, and/or solicitation purposes, call Embark today to start creating your stress- and hassle-free video brochure.

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