Video marketing as a means to connect with your audience is on the rise — with YouTube reporting that mobile video consumption rises 100% year over year. Video is significantly important to the ophthalmology and retina industries due to the niche specialization of retinal physicians.
Retina practices face unique challenges including:
- The need to stand out in an increasingly competitive marketplace often flooded by multi-specialty practices.
- Business derived primarily from physician referrals.
- The need for a patient to feel assured they are placing their most precious sense, their vision, in the best possible hands.
- The affinity a patient must have for their physician.
To effectively communicate with both referring physicians and prospective patients through a single medium, hire a creative agency to produce a brand video that displays who you are, what you do, and what makes you the best.
The 5 key essentials to a retina brand video are:
- Emphasizing that your practice follows patient-first principles.
- Acknowledging your patient’s fears and what’s at risk.
- Defining your brand through the face of the practice — the retinal physicians.
- Ensuring your physicians come across as warm, experienced, and personable, while also being current with the latest technological advances in the field.
- Tactfully capitalizing on the areas that differentiate you from your competition, such as the expertise of your physicians and the accessible location of your practice.
These five key essentials that must be present in a retina brand video can be accomplished with careful planning, production, and execution. Because of the niche market, it is important to hire an agency that has experience in the retina field, understands the current industry issues, and takes the time to acknowledge your practice’s strengths.
At Embark Agency, we have produced retina brand videos for retina practices and retina-affiliated brands across the United States including: USRetina, Retina Specialty Institute, GeneticRetina.com, and The Clive Hamilton Sell, M.D. Vision Foundation. Our video production team is skilled in all areas from pre-production to video editing, to ensure the process is smooth and painless from start to finish, and done right the first time. In addition to our video production expertise, Embark works to develop brand identity and offers creative consulting services tailored to the retina and ophthalmology fields.
To learn more about our video production team and how Embark can help your practice, click here for a free consultation.