ResCom Brand & Website Refresh

Shane Mapoles and the Embark Agency team were asked to evaluate ResCom’s brand image and make recommendations that could accomplish the desired outcomes. The brand refresh included a new logo, a website redesign, and an overhaul of their print materials. One of the most important aspects of the website redesign was to provide a site that was mobile-friendly, realizing that more and more people are accessing websites through their mobile devices. See the finished product here: ResCom Website.

Pensacola Marketing Firm Produces Scream Out Loud Video

Embark was excited to be asked to produce a music video for the band Scream Out Loud to coincide with the August release of the band’s new self-titled album. Embark’s relationship with the band, however, did not begin with the music video but actually began several years earlier through a long-term personal friendship between Shane Mapoles of Embark and Hunter Moore, lead guitarist for the band.

Embark Co-Founder, Shane Mapoles 

Shane Mapoles, a graduate of Pensacola State College and Savannah College of Art and Design, has always had an interest in creative endeavors. Whether it was music, video, photography, graphic design or gaming, he was all in. Several years ago, he began putting those creative talents to work with Ballpoint Communications Group. He and Aaron Ball, the company’s CEO, have since collaborated on many award-winning projects. One of their most impressive accomplishments was winning an ADDY Best of Show Award in 2016 for the WasteExperts.com Brand Refresh Campaign.

StandiT Kickstarter Video Production

Two world-class inventors and innovators with a storied history of other inventions, Sebastien Cotton, Ph.D., and Colton Black, had a product idea for a new way to transform any desk or wood top into a sit/stand desk that raises or lowers on command — StandiT.  Backed by an influential set of investors, Dr. Cotton and Mr. Black decided to implement a Kickstarter project for additional funding and sales.