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How many marketing items has your company spent thousands of dollars on that are now outdated or were meant for a single event or product promotion? We know all too well that one of the biggest frustrations for a CEO or marketing executive is a marketing piece you were once promised would convert and provide a high ROI but, in reality, took a hit on your bottom line. That’s where the video brochure comes into play. The video brochure is a handheld marketing product that’s flexible, personal, affordable, and combines all the best of print and video in a single format.
Arsonwave, a Pensacola metalcore band, recently produced and recorded their debut album and was ready to record their first music video. Several of the band members are Pensacola natives and longtime friends of Shane Mapoles, Embark Agency’s Co-Founder and Art Director, so it was an obvious choice for them to select Embark for the music video production.
The metalcore band Arsonwave recently produced and recorded their debut album “Embrace Reality” and needed album artwork and a logo update. Several of the band members are Pensacola natives and longtime friends of Shane Mapoles, Embark Agency’s Co-Founder and Creative Director, so it was an obvious choice for them to select Embark for the creative work.
As we know, video marketing has made giant leaps over the past few years. With the rise of Snapchat, Instagram Stories, and Facebook Live, it’s no wonder that social media video marketing is one of the hottest conversation topics within the marketing field. Using video as a marketing strategy, however, is not a “one size fits all” tactic. For example, messaging for a B2B company will generally differ from that of a B2C company because of the overall strategies used in appealing to customers versus appealing to business executives.
Video marketing as a means to connect with your audience is on the rise — with YouTube reporting that mobile video consumption rises 100% year over year. Video is significantly important to the ophthalmology and retina industries due to the niche specialization of retinal physicians.
Every year the Association of Fundraising Professionals – West Florida Chapter honors people and organizations who give of themselves for the betterment of the Pensacola community. Ballpoint Communications Group and its creative arm, Embark Agency, were asked to produce videos for each of the following recipients to use at the 2016 National Philanthropy Day Awards Luncheon on November 17:
Shane Mapoles, Co-founder of Embark Agency, recently presented the Living Culture Award at the Great Gulfcoast Arts Festival (GGAF) Heritage Arts to John C. Weyer of Weyer Works of Sperry Iowa. The Heritage Arts section of GGAF provides an authentic setting for craftspeople from around the country to demonstrate their artistry.
Today, Shane Mapoles and Aaron Ball are excited to announce a new joint venture being launched by the Ballpoint Global Network specifically for creative work — Embark Agency. According to Ball, “There are no guarantees in this life. But it seems like a certainty that good things happen to hard-working folks who work well together and care about people.”
As Ballpoint Communications Group evolves into a full-fledged national consultancy, the demands for a versatile and full-service creative agency continue to grow. Embark.Agency is the culmination of a vision that was born nearly 16 years ago and is being brought to life under the leadership of Ballpoint’s long-time colleague and trusted business partner Shane Mapoles.
“Embark Agency is a timely answer to the growing creative marketing needs of Pensacola and the Gulf Coast region. Having lived here my entire life, it’s an honor to bring new business to the area while building a quality brand reputation that will last for decades. We are proud to showcase our work over the past year and look forward to even more opportunities to work with successful clients in 2017.” — Shane Mapoles, Managing Member & Co-Founder
Feel like your creative needs a quality upgrade? Want a quick cosmetic tune-up with no hassles or commitments? Need a fresh image for Facebook, LinkedIn, or Google in time for the holiday season?
Embark Agency is offering an all-new social media graphics tune-up service starting at $500 for friends of Ballpoint. Shane will get your social media face-lift done in less than 10 business days. Save money. Save time. Support Embark. Contact Embark now.
Topics: Insider